Shopify redesigns for beauty and fashion brands

See your new store before you pay for it.

I redesign Shopify stores for beauty and fashion brands. Send me yours, and within 24 hours you get a free redesign of your homepage, live and clickable, to try on your phone.

Free. No card, no call needed. Back within 24 hours.

  • See it before you pay
  • Your store never goes offline
  • Edit everything yourself
  • 30 days of free fixes

“Very responsive and goes above and beyond.”Cesar, CEO of Dominique

Brands and creators I've worked with

  • Christen Dominique
  • TruPure Organics
  • Emily Chaho
  • Coco Bassey
  • Duffy Women
  • Alexa Maj
  • Olesja Kulinich
  • Runit Systems
  • Micronanics
  • Micronanosystems
  • DoneResults
  • Benzo Marketing
  • Brittney Blane

What our clients say

Cincee has been a great partner. He is very responsive and goes above and beyond to make sure you are satisfied with the results. I highly recommend him.
CesarCEO, Dominique

How It Works

Here's exactly what happens. Nothing touches your live store until you say yes.

Why our designs work, with the research
  1. 01

    Your free redesign

    Send me your store. Within 24 hours I send you a live, clickable redesign of your homepage, built in your brand. Open it on your phone, show your team, take your time.

    Free, within 24 hours
  2. 02

    A call to talk it through

    We go through the redesign together. You tell me what you love, what you'd change, and what your customers keep asking for.

  3. 03

    I study your store and your competitors

    I look at what's working on your store and on the brands you compete with, and bring the best ideas in, but only where they fit your brand. Then I make you 5 to 10 different designs to compare.

    5 to 10 designs
  4. 04

    You approve the design

    We refine it together until you're happy with every section. Nothing goes near your live store until you approve it.

  5. 05

    I copy your theme, so your store never goes down

    I duplicate your Shopify theme and build the new design into the copy. Your customers keep shopping on your current store the whole time.

    Because I copy your theme, you never lose anything. Every app connected to your Shopify keeps working and nothing breaks. Only the design changes.

  6. 06

    Tested, and built for you to edit

    Every page is tested on phone and desktop, from homepage to checkout, with your apps and reviews working. And it's set up so you can change words, photos and sections yourself in Shopify's theme editor. Try the demo.

    Home page

    Tap a section to hide or show it

  7. 07

    It goes live

    When you're happy, your new store goes live. Your old theme stays saved in Shopify, so switching back takes one click. Then you get 30 days of free fixes.

  8. 08

    Then we start growing it

    Launch is when the real testing starts. With ongoing CRO, I keep testing new versions of your pages on real visitors, month by month, and keep whatever sells more.

    What's CRO?
Within 24 hoursYour free homepage redesign
2 to 4 weeksA full redesign, depending on how quickly we go back and forth on approvals
Then, every monthOngoing CRO: testing and improving your store on real visitorsRather skip CRO? After your 30 days of free fixes, we can make any changes you ask for at a set monthly price.

Sound familiar?

What beauty and fashion founders tell me, almost word for word.

And what I do about each one.

People visit every day. Hardly anyone buys.

Your homepage gets rebuilt around what your shoppers came for, so the path from first look to checkout is short and obvious.

I don't want to redo my site and lose everything that's working.

I build on a copy of your theme and keep what already works: your apps, reviews and links, plus the copy and photos you've already paid for. Your current theme stays saved the whole time.

My products look premium. My store looks basic.

It's designed around your brand, never a template: your colors, your fonts, your photos, your customers. You see it before you decide anything.

Every small change means waiting on a developer.

Everything is built in Shopify's theme editor, so you can change words, photos and sections yourself, any time.

How do I know a redesign will actually sell more?

With ongoing CRO, real visitors see different versions of a page and we keep whichever one sells more. Your own numbers decide.

I want someone I can actually talk to, who cares about the details.

You deal with me from your first message to launch day, and you always know what's happening and what's next. I design and build your store myself.

The work

Two beauty brands. Two completely different stores.

Every redesign is built around the brand and the people who buy from it. Nothing is copied from a template.

dominique.com
The redesigned Dominique homepage on desktop
The Dominique homepage on mobile

Live on Shopify

Dominique

The beauty brand of YouTuber Christen Dominique.

  • Homepage and product pages redesigned
  • A routine builder quiz that guides shoppers to the right products
  • Built on a copy of their theme, so the store never went offline
  • Product details their team edits themselves, no developer needed
See the live store
trupureorganics.com
The TruPure Organics homepage redesign on desktop
The TruPure Organics homepage redesign on mobile

Launching soon

TruPure Organics

Clean, plant based skincare for women 55+.

  • A full homepage redesign around the store she already had, with every integration kept
  • An ingredient glossary for shoppers who read before they buy
  • Live chat placed where shoppers actually ask questions
  • An Amazon Brand Store and A+ Content designed to match
See the design

What you get

Every redesign includes

  • A free homepage redesign before you commit to anything
  • A look at your competitors and what's working for them
  • A design built around your brand, not a template
  • Mobile first, because that's where most shoppers browse
  • Built on a copy of your theme, so your store never goes offline
  • Your apps, reviews and product links kept working
  • Your real reviews and ratings shown where they help you sell
  • Every page tested on phone and desktop, homepage to checkout
  • Everything editable in Shopify's theme editor
  • Your old theme saved, so you can switch back in one click
  • 30 days of free fixes after launch
  • You own everything, inside your own Shopify

Also available

Amazon Brand Store and A+ Content Gorgias live chat setup

After launch

Ongoing CRO: more sales from the visitors you already have.

CRO stands for conversion rate optimization. In plain words, it means getting more of the people who already visit your store to buy.

Here's how it works: half your visitors see one version of a page, half see a slightly different one. Once enough people have seen both, we keep whichever version sold more, then test the next idea.

Month by month, your store gets better at selling, based on what your customers actually do, not on guesses. It can also cover seasonal homepage refreshes for launches and holidays.

One honest note: testing needs steady traffic to give a clear answer. If your store isn't there yet, I'll tell you, and we'll focus on best-practice improvements instead.

Ask me about CRO on a call

About Cincee

Hi, I'm Red, the founder of Cincee.

I started out in Cyber Security and as a developer, and today we redesign Shopify stores for beauty and fashion brands.

So your store doesn't just look absolutely beautiful. It's built properly, handled and tested with care to optimize for sales conversions.

Office hours 9am to 7pm PT US Pacific time

Red

Founder of Cincee

Why it works

Every part of the design is there for a reason.

These are the 8 rules every redesign we make follows, in plain English. For each one you'll see where it goes on your store, why it works, and the research behind it, with a link to read it yourself.

  1. 01
    Want it more

    Say what you sell in the first few seconds

    People decide in seconds whether to stay on a website. If they can't tell what you sell and why it's good, they leave before they scroll. So the top of your homepage says it plainly, in the words your customers use.

    What the research says

  2. 02
    Believe it more

    Put reviews right next to the promise

    Before they buy, people look at what other customers say. So we put your star ratings and reviews near the top of the page and right beside the price, where people make up their minds.

    What the research says

  3. 03
    Want it more

    Show your whole range, not just one product

    If your homepage only shows your newest launch, people assume that's all you sell. Showing your full range up front, by category, helps every visitor find the thing they came for.

    What the research says

    • Shoppers judge what a store sells from its homepage. If they don't see the kind of product they want, some assume you don't sell it. Testing showed homepages should feature at least 40% of a store's product types.

      Baymard Institute, 2025
  4. 04
    Less effort

    Make buying take as few taps as possible

    Every extra tap, page or form box is another chance to give up. So "Add to bag" sits on every product, the bag is always one tap away, and checkout stays short.

    What the research says

    • About 7 in 10 online shopping carts are abandoned. 18% of US online shoppers have quit an order because the site made them create an account, and 17% because checkout was too long or complicated.

      Baymard Institute, 2025

    • People act when three things come together at the same time: they want to, it's easy enough to do, and something prompts them. If one of the three is missing, it doesn't happen.

      Fogg Behavior Model, BJ Fogg
  5. 05
    Believe it more

    Answer their worries before they ask

    Online, shoppers can't swatch, smell or try your product, and there's no one at the counter to ask. So we answer the big questions right on the page, with clear photos and plain answers about shades, skin type, ingredients and delivery.

    What the research says

    • In shopping studies, 20% of the times people failed to complete a purchase came down to missing or unclear product information.

      Nielsen Norman Group, 2014

    • 56% of people's first action on a product page was to start looking through the photos.

      Baymard Institute, 2020
  6. 06
    Less risk

    Take away the risk

    Surprise costs at checkout are the number one reason people leave. And people buy more easily when they know they can send it back. So we show shipping costs and your returns policy early, not hidden in the footer.

    We only ever show the policies your store really offers.

    What the research says

    • The number one reason shoppers give for quitting a checkout is extra costs like shipping, tax and fees (40%). Another 12% couldn't see the total cost up front.

      Baymard Institute, 2025

    • Across 21 studies, more generous return policies led to more purchases. Returns went up too, but by a smaller amount.

      UT Dallas, on Janakiraman and others, 2016
  7. 07
    Wait less

    Build for phones first, and make it fast

    Most online orders now happen on phones. If a page is slow or fiddly, people leave. So we design for the phone first, keep buttons easy to reach with a thumb, and keep pages light and quick.

    What the research says

    • During Cyber Week 2025, phones and other mobile devices drove 70% of online orders, both worldwide and in the US.

      Salesforce, 2025

    • 53% of visits to mobile sites are abandoned if a page takes longer than 3 seconds to load.

      Google, 2016

    • When mobile sites got just 0.1 seconds faster, retail sites saw 8.4% more conversions, and shoppers spent 9.2% more per order.

      Deloitte for Google, 2020
  8. 08
    Less effort

    Keep it familiar and clean

    Your customers spend most of their time on other websites, so they expect yours to work the same way: menu in the corner, bag top right, search where they look for it. Clean, familiar pages also feel more trustworthy, so we skip the clutter and the clever tricks.

    What the research says

    • People spend most of their time on other websites, so they expect yours to work the same way as the ones they already know.

      Nielsen Norman Group, Jakob's Law

    • People judge how a website looks in a split second, and strongly prefer designs that look both simple and familiar.

      Google Research, 2012

    • When people judged whether a website could be trusted, its design and look came up more than anything else, in 46.1% of comments.

      Stanford, for Consumer WebWatch, 2002

The simple idea

People buy when it feels worth it.

Every rule above does one of four simple things. It makes people want your product more, believe in it more, wait less, or feel less effort and risk.

  • Want it more

    Show the result they are hoping for, clearly and early.

  • Believe it more

    Show proof that it works for people like them.

  • Wait less

    Fast pages, and no hunting around for what they want.

  • Less effort and risk

    Fewer taps, no surprise costs, and clear returns.

This is the Value Equation from Alex Hormozi's book $100M Offers. In his words: Dream Outcome times Perceived Likelihood of Achievement, divided by Time Delay times Effort and Sacrifice. We use it to plan every section of your store. Watch Hormozi explain it, free

These rules work for most stores. Testing on your real shoppers finds what works best for yours. See how CRO works

See every source for this section

Every claim in this section, with a link so you can read the research yourself. They all open in a new tab.

  1. The Value Equation (free lesson from the $100M Offers course)Alex Hormozi, Acquisition.com, 2021 bookThe simple idea
  2. How Long Do Users Stay on Web Pages?Nielsen Norman Group, 2011Rule 1
  3. Web users judge sites in the blink of an eyeNature News, 2006, on Lindgaard and othersRule 1
  4. How Online Reviews Influence SalesSpiegel Research Center, Northwestern University, 2017Rule 2
  5. Dr. Robert Cialdini's Seven Principles of PersuasionRobert Cialdini, Influence at WorkRule 2
  6. Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?Baymard Institute, 2025Rule 3
  7. 50 Cart Abandonment Rate Statistics 2026Baymard Institute, updated 2025Rules 4 and 6
  8. Fogg Behavior ModelBJ Fogg, Stanford Behavior Design LabRule 4
  9. 3 Tips for Better Product Descriptions on WebsitesNielsen Norman Group, 2014Rule 5
  10. 25% of E-Commerce Sites Don't Have Product Images with Sufficient Resolution or Level of ZoomBaymard Institute, 2020Rule 5
  11. Researchers Examine Effect of Return Policies on Consumer BehaviorThe University of Texas at Dallas, 2016, on Janakiraman, Syrdal and Freling, Journal of RetailingRule 6
  12. Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global SpendSalesforce, 2025Rule 7
  13. The Need for Mobile SpeedGoogle, 2016, PDFRule 7
  14. Milliseconds Make MillionsDeloitte for Google, 2020Rule 7
  15. Jakob's Law of Internet User ExperienceNielsen Norman Group, 2017Rule 8
  16. Users love simple and familiar designs: why websites need to make a great first impressionGoogle Research, 2012Rule 8
  17. How Do People Evaluate a Web Site's Credibility?Stanford, for Consumer WebWatch, 2002Rule 8
  18. What is Split Testing? 6 Split Test Ideas for E-CommerceBaymard Institute, 2022Testing
  19. Trustworthy Online Controlled Experiments, Chapter 1Kohavi, Tang and Xu, Cambridge University Press, 2020, free PDFTesting
  20. At Booking.com, Innovation Means Constant FailureHarvard Business Review, 2019, podcastTesting
  21. The Surprising Power of Online ExperimentsHarvard Business Review, 2017Testing
  22. A/B Testing 101Nielsen Norman Group, 2024Testing

Questions

Questions founders actually ask

Is the free redesign really free?
Yes. No card and no strings. I build your homepage redesign and send you the link. If it's not for you, that's the end of it.
What do you need from me for the free redesign?
Just your store's website and your email. If there's anything you already want changed, tell me in the form and I'll factor it in.
Is it built inside my own Shopify, or somewhere else?
Inside your own Shopify, as a normal Shopify theme. The preview link you get first is only there so you can see and choose the design. The real thing lives in your store, in your name.
Will my store go down while you work on it?
No. I build on a copy of your theme. Your live store keeps selling as normal until you approve the new design.
Can I switch back if I change my mind?
Yes. Your current theme stays saved in your Shopify, so switching back takes one click.
Will I be able to edit it myself?
Yes. Everything is built as sections in Shopify's theme editor, so you can change words, photos and layouts without touching code.
Can you use my own copy and photos?
Yes. If you already have copy and photos you love, I build the design around them, and you can swap any of it later in the theme editor.
Will it look like a template?
No. It's built inside your Shopify theme, but designed around your brand: your colors, fonts, photos and customers. No two stores I build look alike.
Can you redesign just my homepage?
Yes. You can start with your homepage and keep the pages you already like exactly as they are. If you love it, we can carry the same look across the rest of your store later. Your call.
What happens to my apps, reviews and SEO?
Your apps and reviews are kept and tested before launch. Your product and collection links stay exactly the same, so the pages Google already knows don't change address. I also set up the basics, like page titles, descriptions and image alt text.
Will a theme update wipe out my new design?
No. Shopify never updates your theme on its own, and your new design lives in your own copy of it. If you ever want a newer version of your theme, I can carry your design across.
How long does it take?
Your free redesign arrives within 24 hours. Once we go ahead, a full redesign usually takes 2 to 4 weeks, depending on how quickly we go back and forth on approvals.
How do I know it will work for my store?
You see the redesign before you pay, so you judge it with your own eyes first. Then, after launch, ongoing CRO tests changes on your real visitors and keeps whichever version sells more, so your own numbers decide.
How much does it cost?
It depends on your store and what you need, so I quote after our call. You get a written proposal with one clear price before any work starts, and if you want anything extra later, that's quoted in writing first too.
Do I need to give you my password?
No. Once you've approved the design, you add me as a staff member in your Shopify admin. No password sharing, and it doesn't cost you anything.
What happens after launch?
You get 30 days of free fixes, and that's usually when we start ongoing CRO, testing and improving your new store month by month. Either way, I'm still a message away whenever you want something changed.
My store isn't on Shopify. Can you still help?
Shopify is my focus, but I also build on WordPress and Wix. Mention it in the form and I'll tell you honestly what I'd suggest.
Do you do Amazon too?
Yes. I design Amazon Brand Stores and A+ Content, so your Amazon page looks like it belongs to the same brand as your store.

Want to see your store redesigned?

Send me your store and get a free, clickable homepage redesign within 24 hours. No card, no commitment.

Get my free redesign Rather talk first? Book a call

Office hours: 9am to 7pm PT (US Pacific time)